Customer Insights Specialist

Meijer Inc. | Grand Rapids, MI

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Posted Date 10/15/2021

Today, with our current team members, we have the strength to help you grow in any career direction you want, whether in our stores, distribution centers, manufacturing facilities or our Midwest corporate offices.  It's your future, maybe it starts with Meijer.

Please review the job profile below and apply today!

As part of the Customer Strategy department, the Insights team plays a key role in infusing the voice of customer into business strategies, innovation, and experience development.

This position is responsible for collaborating with business partners and members of the team in gathering, interpreting and presenting customer insights across the business. Responsible for developing and programming customer surveys and other studies, using analytic principles to interpret results and combining results across multiple platforms to develop timely and actionable insights for business customers. Combines a passion for customers with an analytic approach to examining problems and identifying areas of opportunity.


What You'll be Doing:

  • Leads the development and execution of learning plans for ad hoc and ongoing customer research to understand and promote the voice of the customer and achieve business objectives.
  • Applies expertise in the design, analysis, interpretation and application of consumer research to draw out insights and drivers of business performance.
  • Participates in and contributes to strategic brand/business/category assessments and planning.
  • Helps to manage and inform ongoing trend watching and consumer perception tracking studies.
  • Maintains an active pulse on customer metrics such as overall OSAT and NPS, as well as internally developed experience metrics across the customer journey.
  • Builds intuitive presentations and reports that help transform voice of customer data into easy to understand and actionable insights.
  • Assists in qualitative customer research, including focus group moderation, customer interviews and intercepts, textual analysis, and in-store ethnography.
  • Manages custom research with external partners and holds them accountable for delivering customer data and insights within agreed timeframe and budgetary constraints.
  • Continuously learns and applies new tools and technologies to interpret customer feedback.
  • Executes day-to-day project management for ongoing research efforts.
  • Keep customers at the center of analytic approach, analysis and solutions and partner with cross functional teams to drive customer centered focus at Meijer
  • This job profile is not meant to be all inclusive of the responsibilities of this position; may
  • perform other duties as assigned or required.

What You Bring with You (Qualifications):

  • Bachelor’s Degree in business, marketing, psychology, social sciences, or related field. Master’s Degree preferred.
  • 3-5 years of experience in Customer Insights, Voice of Customer, Market Research, Marketing, UX Research, or related field.
  • At least 2 years of previous CPG, merchandising, and/or retail experience preferred.
  • Experience with a wide array of research methods including, but not limited to, surveys, focus groups, IDIs, panels, online diaries, shop-alongs, store intercepts, ideation, NPD, shelf testing, store format evaluation
  • Experience tailoring communications to different audiences and communicating to multiple
  • brand leadership, cross-functional team members, agency and retail partners, etc.
  • Can independently and effectively design and manage multi-phased/complex customer insights engagements
  • Comfortable leading in-person, qualitative research
  • Understanding of advances in consumer insight techniques, mathematical modelling and data visualization approaches
  • Strong base of analytical skills to assess, interpret and translate from multiple data sources into actionable shopper/category insights
  • Experience working in PowerBI, Tableau, Displayr, or similar analytical software.
  • Experience with advanced analytics tools such as SPSS or SAS preferred. Ability to learn company systems and tools required.
  • Proven collaboration, consulting, planning and project management skills
  • Effective leadership and creative problem-solving skills
  • Enjoys working in a fast-paced, innovative environment
  • Imaginative, enthusiastic and courageous, comfortable with change
  • Actively curious about what drives an exceptional customer experience.



Job Type
Full time

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