Member FDIC * Equal Housing Lender * Equal Opportunity Lender
OUR MISSION
United Bank's mission is to be the premier small business bank
throughout western Michigan and to serve our communities as the
leading independent provider of quality financial services.
OUR VISION
Growth and profitability through superior customer service provided
by outstanding banking professionals are the keys to fulfilling
our mission. In order for United Bank to prosper and endure we
must create long-term value or benefits for each of these Stakeholders.
United Bank has three groups of Stakeholders. They are:
- Our customers and the communities we serve,
- Our employees, including the management team and staff associates, and
- Our investor shareholders.
The value or benefits created for each of these groups may take
different forms and be measured by different standards. However,
since each of these groups is mutually dependent upon the others,
our success in fulfilling the needs of each group will determine
our success in creating the desired value or benefits for all
of the groups.
OUR CORE VALUES
An organization, like a person, must have a set of values to use
as the framework for its policies and decisions. In order to be
effective, these values must be shared and honored by the individuals
that comprise the organization. The cornerstones of
United Bank's value system are honesty and fairness in all our
dealings, mutual respect for others and a thirst for excellence
in our individual and collective performance and professionalism.
